The Blue Dragon journey began back in the 1970s, when we discovered there was nothing in the shops to help British people recreate the authentic taste of Asian food at home. So we packed our bags and headed out to the Far East ourselves, to bring back the most authentic, most exciting flavours we could.

It’s something we still do passionately today, travelling all over Asia to see what’s cooking from Beijing to Bangkok, so we can keep creating exciting products and simple-to-prepare recipes we think you’re going to love.

Discover your own taste of Asia in your kitchen with Blue Dragon and Keep Exploring.

Exhibition Product Showcase

• 1 Litre Sauces (Oyster, Hoisin, Teriyaki, Plum Sauce)
• Sweet Chilli Dipping Sauce
• Egg Noodles
• Tofu

Exhibition  Competition

Win a hamper full of AB World Food products by entering a competition to transfer as many Wasabi peas from one bowl to another in just 30 Seconds!

Contact details will be taken and the winner will be announced at the end of the show.


Anne Wright | 07775 703256 |
Steve Bakewell | 07717 726905 |
Colin Sutcliffe | 07834 461167 |