Philadelphia is the UK’s number one brand in the Cream Cheese subcategory with a 68% share . It is the largest investor in above the line advertising in Processed Cheese and has returned to our TV screens in 2018 with a new and inspiring TV campaign which aims to inspire people to take the time to savour more moments in life and create delicious meals and moments with Philadelphia. The new £5.3m campaign will inspire recipes for the lunch and dinner occasion, spanning across TV, press, digital and in-store activity.
Philadelphia offers a wide range of flavours to help retailers inspire their customers in Cream Cheese. The brand launched a duo of exciting products to the cream cheese market this spring - Philadelphia Salmon and Philadelphia Caramelised Onion.
Alongside the new flavours, the brand will see fresh new branding appear across its whole range. The new pack design aligns with its new ‘savour the moment’ equity positioning which focuses on variant differentiation and fresh ingredients that can help create uplifting mealtime moments.
Darren Smith NAM,
A fantastic range of sweet snacking products. The diverse range of Mondelez's portfolio offers top selling brands such as Cadbury drinking chocolate to Oreo biscuits to Maynards Bassetts Wine Gums. A great offering for a mix of customers and consumers alike, whether it be in the middle of Summer or the coldest of Winter days.
As well as the great brands already mentioned we also offer Cadbury singles chocolate including Dairy Milk, Twirl, Wispa, biscuits which include Belvita and Cadbury fingers and not forgetting Trebor and Ritz. Speak to a Mondelez representative on the day for any further details.